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| LETTERS TO THE EDITOR |
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The Review of the PDK/Gallup Poll is right on (NJ: August 24, 2003)
Excellent analysis, David. PDK polls used to be trustworthy; things changed in the early 1990s, when long-used questions (that elicited uncomfortable answers) were dropped, and they started using exactly what you describe -- questions with false choices and questions set in a context of close to complete ignorance (so that respondents will likely do nothing but follow which words in the question sound good and which sound bad and get to the "correct" answer that way).
Over a decade ago, the PDK poll was really done by Gallup. Now, it is still administered by Gallup, but all questions used are submitted by PDK members and vetted by a PDK committee.
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